Almonds Inspire an absurd passion in the people who produce them and the people who consume them.
Logo Redisign
Product Extension
Piñatas filled with individual packets of Blue Diamonds. 
To be sold in grocery and party stores.
package redesign
Social Media
Users already post about their obsession for Blue Diamond. We’ll find those tweets and animate them. The resulting cartoons can be shared through our social channels.
these will comment on the customers obsession, rather than the companies. 
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